Applications open · Across America

Your shop has a story.
Let's tell it together.

Tongraal is a curated platform for physical independent shops — the ones with a real address, a real owner, and objects that mean something. We review every application by hand.

✦ Physical shops only
✦ Every application reviewed by hand
✦ No dropshipping, ever
✦ Owner-operated stores

Is Tongraal right for you?

We are selective by design. Here's who we accept — and who we don't.

🏪
Physical storefront
You have a real address anywhere in the United States that customers can walk into. A studio with visiting hours counts.
🚫
No dropshipping
We don't accept shops that resell mass-market products from external suppliers without curation or physical presence.
🤲
Made or curated with intention
You make your objects, or you select them with a specific point of view — handmade, vintage, locally sourced, or beautifully designed.
👤
Owner-operated
There's a real person behind the shop. We feature you as a human being, not a brand. Your story is part of your listing.
🏭
No franchise or chain
Tongraal is for independent shops only. If you have more than 3 locations, we're probably not the right fit — yet.
📦
No pure e-commerce
Online-only shops are not accepted. You need a real place people can visit. Even a studio with appointment hours counts.
"I was hesitant about online sales but Tongraal made it feel like an extension of the shop. My customers find me — and they already know my story before they walk in."
Elena
Elena Rivers
Cedar & Wick · Bushwick
"The approval process took 3 days. They called me to ask about my work, looked at my studio, and gave me genuine feedback. That level of care is rare."
Daniel
Daniel Park
Olive & Slate · Cobble Hill
"I sold 14 objects in the first week. Not because I advertised — because the Tongraal team featured me in their newsletter and told my story properly."
Lila
Lila Marsh
Atelier Foxglove · Williamsburg
100
The Founding 100 — build Tongraal with us. 🤝
The first 100 shops become Founding Shops: Plus free for a full year, 0% commission for your first 90 days, a numbered founding badge on your profile, and a real voice in what we build next. Not customers — co-founders of the movement. See the wall of founders →
✓
Eligibility
2
Your shop
3
Your story
4
Photos
5
Plan & submit
1
About your shop
Required
The physical address customers can visit — we verify it on Google Street View
2
Your story as an owner
This is what makes you you
2–4 sentences. Write as you would speak — not a press release. This appears on your shop profile.
In your own words — what can customers only find at your place?
For your Tongraal shop owner account. Never shared publicly.
3
Photos of your shop & objects
Key to approval
A photo of you — ideally in front of or inside your shop. This is your profile avatar.
👤
Upload your portrait
JPG or PNG · min 400×400px · shows as a circle on your profile
Choose file
Your shop front from the street, sign visible. This is how we verify your shop on Google Street View — and it becomes the cover photo of your profile page.
🏪
Upload your storefront
Wide photo · min 1200×800px · daytime preferred · sign visible
Choose file
Driver's license or passport of the owner. 🔒 Strictly confidential — used once to verify a real person stands behind the shop, never shared, never public.
🪪
Upload your ID
JPG, PNG or PDF · stored encrypted · visible only to our verification team
Choose file
Inside shots, objects on shelves, the feel of the space. 3–8 photos. The more the better — this is what convinces buyers to visit.
🖼️
Upload atmosphere photos
Multiple files · JPG or PNG · at least 3 photos recommended
Choose files
A few of your best objects on a neutral background. Used for your product listings. You can add more later from the dashboard.
📦
Upload product photos
Multiple files · 4:5 ratio ideal · white or natural background
Choose files
4
Your shop values
Select all that apply
5
Choose your plan
Change anytime · No commitment
Free
$0/mo
Start listing and see how it goes. No credit card needed.
  • Shop profile page
  • Up to 10 objects
  • Tongraal discovery
  • Featured in newsletter
  • Analytics dashboard
  • Priority support
Free for the Founding 100
Plus
$19.99/mo · excl. tax
Everything you need to grow on Tongraal. Free for a full year if you're among the first 100.
  • Unlimited objects
  • Featured in discovery
  • Monthly newsletter slot
  • Full analytics
  • Verified badge
  • Numbered founding badge
Spotlight
$49/mo · excl. tax
Be seen first. Homepage placement, editorial stories, city-guide features. Opens after launch — founding shops get priority.
  • Everything in Plus
  • Editorial shop feature
  • Homepage placement
  • City-guide placement
  • Priority support
  • Custom shop URL
All plans include a 10% transaction fee on sales — 0% for founding shops during their first 90 days. No setup fees. Cancel anytime.
6
Confirm & agree

Ready to join Tongraal?

We review every application by hand within 3 business days. You'll receive an email with our decision — and if approved, a personal welcome call from our team.

What happens after you apply?

No automated screening. No bots. Every application is verified by a real person — that's the whole point of Tongraal.

1
We read your story
A real person reads your application — your story, your photos, your Instagram. We look for craft, character, and a shop with a soul.
2
We find your door on the map 🗺️
We look up your address on Google Street View and match it to your storefront photo. A real sign, on a real street, with your name on it. If your door exists, you're almost in.
3
We verify the person 🪪
Your ID confirms a real human stands behind the counter — then it's locked away. No resellers, no fronts, no anonymous catalogs. Ever.
4
You go live — verified ✓
Decision within 3 days, with a reason either way. Approved shops get a personal welcome call, the verified badge, and a profile page that tells your story.
✉️

Application sent.

Thank you — we've received your application and will review it by hand. You'll hear from us within 3 business days, whether we approve, decline, or have questions.

1
Confirmation email sent to your inbox now
2
Manual review by our team (2–3 days)
3
Welcome call if approved — then you go live
Back to Tongraal Preview your dashboard