Applications open · Across America

Your shop has a story.
Let's tell it together.

Tongraal is a curated platform for physical independent shops — the ones with a real address, a real owner, and objects that mean something. We review every application by hand.

✦ Physical shops only
✦ Every application reviewed by hand
✦ No dropshipping, ever
✦ Owner-operated stores

Is Tongraal right for you?

We are selective by design. Here's who we accept — and who we don't.

🏪
Physical storefront
You have a real address anywhere in the United States that customers can walk into. A studio with visiting hours counts.
🚫
No dropshipping
We don't accept shops that resell mass-market products from external suppliers without curation or physical presence.
🤲
Made or curated with intention
You make your objects, or you select them with a specific point of view — handmade, vintage, locally sourced, or beautifully designed.
👤
Owner-operated
There's a real person behind the shop. We feature you as a human being, not a brand. Your story is part of your listing.
🏭
No franchise or chain
Tongraal is for independent shops only. If you have more than 3 locations, we're probably not the right fit — yet.
📦
No pure e-commerce
Online-only shops are not accepted. You need a real place people can visit. Even a studio with appointment hours counts.
"I was hesitant about online sales but Tongraal made it feel like an extension of the shop. My customers find me — and they already know my story before they walk in."
Elena
Elena Rivers
Cedar & Wick · Bushwick
"The approval process took 3 days. They called me to ask about my work, looked at my studio, and gave me genuine feedback. That level of care is rare."
Daniel
Daniel Park
Olive & Slate · Cobble Hill
"I sold 14 objects in the first week. Not because I advertised — because the Tongraal team featured me in their newsletter and told my story properly."
Lila
Lila Marsh
Atelier Foxglove · Williamsburg
✓
Eligibility
2
Your shop
3
Your story
4
Photos
5
Plan & submit
1
About your shop
Required
The physical address customers can visit
2
Your story as an owner
This is what makes you you
2–4 sentences. Write as you would speak — not a press release. This appears on your shop profile.
In your own words — what can customers only find at your place?
For your Tongraal shop owner account. Never shared publicly.
3
Photos of your shop & objects
Key to approval
A photo of you — ideally in front of or inside your shop. This is your profile avatar.
👤
Upload your portrait
JPG or PNG · min 400×400px · shows as a circle on your profile
Choose file
Your shop front from the street. This becomes the cover photo of your profile page.
🏪
Upload your storefront
Wide photo · min 1200×800px · daytime preferred
Choose file
Inside shots, objects on shelves, the feel of the space. 3–8 photos. The more the better — this is what convinces buyers to visit.
🖼️
Upload atmosphere photos
Multiple files · JPG or PNG · at least 3 photos recommended
Choose files
A few of your best objects on a neutral background. Used for your product listings. You can add more later from the dashboard.
📦
Upload product photos
Multiple files · 4:5 ratio ideal · white or natural background
Choose files
4
Your shop values
Select all that apply
5
Choose your plan
Change anytime · No commitment
Free
$0/mo
Start listing and see how it goes. No credit card needed.
  • Shop profile page
  • Up to 10 objects
  • Tongraal discovery
  • Featured in newsletter
  • Analytics dashboard
  • Priority support
Most popular
Plus
$49/mo
For shop owners ready to grow their audience on Tongraal.
  • Unlimited objects
  • Featured in discovery
  • Monthly newsletter slot
  • Full analytics
  • Verified badge
  • Priority editorial feature
Pro
$99/mo
The full experience. Editorial stories, priority placement, Tongraal concierge.
  • Everything in Plus
  • Editorial shop feature
  • Homepage placement
  • Concierge onboarding
  • Priority support
  • Custom shop URL
All plans include a 10% transaction fee on sales. No setup fees. Cancel anytime.
6
Confirm & agree

Ready to join Tongraal?

We review every application by hand within 3 business days. You'll receive an email with our decision — and if approved, a personal welcome call from our team.

What happens after you apply?

We don't use automated screening. Every application is read by a real person.

1
We review your application
Our team reads your story, visits your Instagram, and looks at your photos. We look for craft, character, and a real physical shop.
2
We may request more info
If we need storefront photos, more context, or want to schedule a visit, we'll reach out by email within 2 business days.
3
Decision in 3 days
Approved or not, we'll tell you why. Approved shops receive a personal welcome call and onboarding session.
4
Go live on Tongraal
Your profile page goes live. We write your shop's first editorial description and help you photograph your first objects if needed.
✉️

Application sent.

Thank you — we've received your application and will review it by hand. You'll hear from us within 3 business days, whether we approve, decline, or have questions.

1
Confirmation email sent to your inbox now
2
Manual review by our team (2–3 days)
3
Welcome call if approved — then you go live
Back to Tongraal Preview your dashboard